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GA4 & Google Ads Tracking Audit + Tune-Up
Get accurate data, clean tracking, and properly configured account settings.
We fix GA4 measurement issues, conversion tracking errors, and Google Ads account misconfigurations—without touching your campaigns.
Stop Guessing. Start Seeing Accurate Data.
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Missing or incorrect conversion tracking
Events not firing or firing twice
GA4 settings misconfigurations
Google Ads ↔ GA4 linking issues
Auto-tagging problems
Custom Audience Creation
Cross-domain / checkout tracking issues
Missing e-commerce data
Invalid or duplicate conversions
Audience mismatches
Referral exclusions not set correctly
Data Retention Optimization
What's Included with your Tune-up
GA4/Ads Audit
(Package 1)
Full review of GA4 property + data streams
Foundation Audit: Verify GA4 Base Tag and Google Ads Conversion Tag are firing correctly on required pages.
Filters & Exclusions: Check current Internal Traffic Filtering setup. Fix: Configure Unwanted Referral Exclusion List in GA4 (limited to 5 domains, e.g., payment processors).
Cross-Domain: Verify whether Cross-Domain Tracking is configured and functioning correctly for seamless user journeys.
URL Parameters: Validate standard UTM parameter integrity and confirm Ads auto-tagging is functioning.
E-Commerce Data Layer: Quick check to confirm if the purchase event (or equivalent) is firing and transmitting transaction data to GA4.
Optimization
(Package 2)
All tasks from Package 1's AUDIT + Complete execution of fixes.
Verify & Fix E-commerce Events: Confirm that the standard required GA4 e-commerce events (e.g., view_item, add_to_cart, purchase) are firing and passing the correct data (items, value, currency).
Tag De-duplication: Identify, remove, or disable redundant/conflicting tags (e.g., old UA, multiple product feed apps with tracking).
Google Ads Conversion Action Optimization: Review and set up Google Ads conversions to ensure only one primary conversion action is being used for bidding optimization.
Check for common misconfigurations in official platform app installations (e.g., Shopify, WooCommerce plugins).
Advanced Setup
(Package 3)
All tasks from Package 1 and Package 2 (full execution).
Setup Enhanced Conversions: Implement and test Enhanced Conversions for Google Ads (requires a privacy-compliant data layer) to improve conversion accuracy.
Key Audience Creation: Configure and verify 5 essential GA4 audiences for Google Ads remarketing/targeting (e.g., Cart Abandoners, Product Viewers, New vs. Returning).
Data Retention Settings: Optimize GA4 data retention settings to the maximum (14 months) for long-term data usability.
GTM Health Check: Audit and cleanup unused tags, triggers, and variables to ensure a lean, fast, and organized GTM container.
What You'll Receive
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Summary of issues found
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Screenshots & documentation
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Fixes completed
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Recommended improvements
Tracking Audit
250$Essential Tracking Audit & Strategy Report (Base Package)- Essential Audit Strategy Report
- Internal IP Filtering Setup
- Unwanted Referral Exclusion Setup
- Quote To Implement Strategy
Tracking Optimization
750$Standard E-commerce Optimization (Most Popular)- All tasks from Package 1
- Execution of Recommendations from Package 1 Audit
- Verify & Fix E-commerce Events
- Tag De-duplication
- Google Ads Conversion Action Optimization
- Check for common misconfigurations
Advanced Tracking
1,200$Advanced Tracking Alignment & Strategy (Premium)- All tasks from Package 1 and Package 2 (full execution)
- Enhanced Conversions Implementation (GAds)
- Custom Audiences Setup
- Data Retention Optimization
- GTM Container Cleanup